Climate Beacon

An optimistic identity for climate can-doers.

Climate

Culture

Non-Profit

Bright green background with bold text reading "Charting the Course." Includes Boston Society of Architects Climate Beacon Conference 2024 dates: 10.16 to 10.18.

The gap

People who fight climate change never want for passion. But they’re desperate for solutions they can operationalize at scale.

The research

We found that in the world of climate change, the ratio of theory to solution was drastically weighted towards theory. The result was brilliant thinking that led to very little action.

Stack of colorful book covers with the prominent orange book titled "Charting the Course" featuring bold geometric patterns on a black background. Mountain landscape with jagged peaks under a clear sky. White geometric lines overlay the image, forming a series of triangles. Social media post featuring two people with text: "Corporate Can-Doers Harborside Chat." Profile names listed below. Colorful event posters with zigzag patterns and bold text details various municipal events, including receptions and chats.

The strategy

Position Climate Beacon as the place 
where ideas become actions and dreams become real.

The creative

At Climate Beacon, we’re not just do gooders, we’re can-doers.

Sign on an easel for "Fort Point Room" with blue and white geometric design, beside a glass railing. A person in a suit speaks at a podium during a "Charting the Course" event, with a blue backdrop featuring "Climate Beacon" logos. Person carrying a tote bag with black geometric lines and the text "Charting the Course - North Carolina State University College of Design - Oct 11 - Oct 13.

The results

Climate Beacon has become a can’t-miss on the calendar of can-doers from academia, government, and activism, industry, and beyond.