Knowing Your Audience: Social Media Segmentation
Brands need to remind us they exist, to pay our bills or, better yet, buy more stuff. They know that frequency is good marketing.
Strategy
Maintaining Communication Rhythms
Brands need to remind us they exist, to pay our bills or, better yet, buy more stuff. They know that frequency is good marketing.
Leading With Purpose
In times of uncertainty, the core of companies and brands is exposed as consumers ask more questions and demand more transparency. As audiences and customers look for value, the values at the heart of brands will matter more than ever.
Through the Equity Lens
As a purpose-driven brand, your goal is to develop meaningful connections with your employees, external audiences, and stakeholders. And that can only happen when your voice, marketing, and messaging align with your values.
Art Direction in the New Normal
In these next weeks and months, as we continue to wrestle with foundational questions about both health and societal values, audiences will demand more than platitudes; they will want authenticity from the brands they seek to engage with.
Rebrand…now.
As the pandemic continues, more purpose-driven companies and non-profits are making big decisions to reposition themselves or launch new branding.
Data Privacy
We’re entering a new era of data privacy over the next few years that will rewrite the future of digital advertising.
The NEW New Year
It’s a marker in time; a clean slate; an opportunity to bring to life all of the ideas that have been building up over the past year.
The Big Why
Put simply: A rebrand should never happen just because you are tired of your old logo, or don’t like how a predecessor talked about something.
Hard-to-reach Audiences
“We have a really hard-to-reach audience and our current campaign targeting just isn’t working. Can you guys help?” It’s a common request from our clients. While technology has made reaching specific audiences much easier, not all audiences fit into programmatic advertising’s neat little boxes. Sure, we can track shopping habits, browsing history, social media activity … Read more
Just Do It
In 1976, Gary Gilmore robbed and killed a gas station worker and then a hotel worker in Utah. After being turned in by a cousin whom he fled to for medical help, he was tried, convicted, and sentenced to death. Facing a five-man firing squad a few months later, he was asked if he had any … Read more
What’s in a Word?
With the recent launch of collaborations with the Massachusetts Department of Mental Health and the Department of Public Health, including a campaign for 988, the Suicide Lifeline; and Wander, a destressing tool for preteens; we’ve been thinking a lot about the language of emotional, mental, and behavioral health, and our role in shaping it to wider … Read more
Tackling social media without a media manager
Social media. It’s important, it makes a difference, and, done right, it’s actually really hard.
Cause Marketing v. Brand Purpose:
As more brands embrace the shift, there is a lot of confusion about what brand purpose really is — and how it differs from supporting a cause or cause marketing.
Why Meta Doesn’t Matter
Though the company is marketing the switch as a commitment to connecting people, communities, and businesses, some analysts say it’s merely a distraction.
3 signs it’s time to hire a strategic comms agency
For leaders of social impact organizations and companies, your daily focus is on the mission: Making the world a better place. But what’s equally as important – and can often make the difference in terms of whether you have impact or not – is how you communicate that mission to your customers, clients, and other audiences.