Knowing Your Audience: Social Media Segmentation
Brands need to remind us they exist, to pay our bills or, better yet, buy more stuff. They know that frequency is good marketing.
Marketing
Maintaining Communication Rhythms
Brands need to remind us they exist, to pay our bills or, better yet, buy more stuff. They know that frequency is good marketing.
Data Privacy
We’re entering a new era of data privacy over the next few years that will rewrite the future of digital advertising.
Hard-to-reach Audiences
“We have a really hard-to-reach audience and our current campaign targeting just isn’t working. Can you guys help?” It’s a common request from our clients. While technology has made reaching specific audiences much easier, not all audiences fit into programmatic advertising’s neat little boxes. Sure, we can track shopping habits, browsing history, social media activity … Read more