The NEW New Year
It’s a marker in time; a clean slate; an opportunity to bring to life all of the ideas that have been building up over the past year.
Branding
The Big Why
Put simply: A rebrand should never happen just because you are tired of your old logo, or don’t like how a predecessor talked about something.
Just Do It
In 1976, Gary Gilmore robbed and killed a gas station worker and then a hotel worker in Utah. After being turned in by a cousin whom he fled to for medical help, he was tried, convicted, and sentenced to death. Facing a five-man firing squad a few months later, he was asked if he had any … Read more
Why Meta Doesn’t Matter
Though the company is marketing the switch as a commitment to connecting people, communities, and businesses, some analysts say it’s merely a distraction.