Public Health
Argus spearheads partnerships across the public health and community health initiatives, focusing on behavior change and social marketing driven campaigns. Specific expertise includes targeting of underserved and multicultural audiences; branding and positioning of new and established organizations; and working to dismantle barriers to access. We have experience tackling issues of health equity at various scales, from large government agencies to neighborhood organizations.
We take a four-pronged approach to our work:
Research-based, immersive approach puts underheard and underserved communities at the heart of our process from day one, amplifying their voices and articulating their experiences as counsel for impactful change.
Our strategies are always centered on addressing the social determinants of health, and meeting audiences where they are: Rather than translating, we adapt our messaging to resonate with multicultural and multilingual audiences, amplifying their voices and experiences as direction for impactful change.
Through Equity in Action formative research processes, we investigate the root causes behind the health crises and actions that our clients seek to change. We prioritize community awareness and advocacy and often use our target audiences as the messengers for health initiatives; putting power back into the hands of the people, rather than taking a top-down approach to health care that so often neglects those most in need.
Our work is powered by impactful creative created by world-class marketers, designed to compete with and cut through the noise of consumption-focused campaigns.