Cause Marketing v. Brand Purpose:
As more brands embrace the shift, there is a lot of confusion about what brand purpose really is — and how it differs from supporting a cause or cause marketing.
Uncategorized
5 Lessons in 5 Years
Over those past five years, we’ve grown from 10 to 30 people while weathering a pandemic – which was only slightly more painful than weathering the growing pains of a consistently expanding company. But through the mistakes, late nights, failures, and major successes, there are five lessons CEO Caitlin Dodge continues to learn and return to time and time again.
Argus Names Caitlin Dodge As CEO
Argus Founder, Lucas Guerra, announced today that Chief Operating Officer, Caitlin Dodge, has been named the company’s new Chief Executive Officer.
Why Meta Doesn’t Matter
Though the company is marketing the switch as a commitment to connecting people, communities, and businesses, some analysts say it’s merely a distraction.
3 signs it’s time to hire a strategic comms agency
For leaders of social impact organizations and companies, your daily focus is on the mission: Making the world a better place. But what’s equally as important – and can often make the difference in terms of whether you have impact or not – is how you communicate that mission to your customers, clients, and other audiences.