Imagine going to the doctor and telling them: “I’m having trouble running as fast as I used to. Give me a knee replacement,” without allowing them to take an X-ray. Or meeting a colleague for lunch and finding that they ordered for you without asking what you wanted. We call this phenomenon the ABQDilemma — answers before questions. Read More
Gambling is pervasive across the U.S., bolstered by a culture that celebrates “big risk, big reward” behavior. Problem gambling has become a real threat to public health, as it can be cooccurring with other types of addiction and mental health issues. Read More
Representation matters, but it isn’t a solution. As creative agencies, we need to prioritize inclusivity in advertising, from the research and strategy phases of campaigns, all the way through implementation. Read More
“And that’s the difference between intent and impact." — Gretchen Driscoll (at least once a day) Gretchen Driscoll, Argus’ Head of People, sees herself as “a… Read More
In times of uncertainty, the core of companies and brands is exposed as consumers ask more questions and demand more transparency. As audiences and customers look for value, the values at the heart of brands will matter more than ever. Read More
As a purpose-driven brand, your goal is to develop meaningful connections with your employees, external audiences, and stakeholders. And that can only happen when your voice, marketing, and messaging align with your values. Read More
In these next weeks and months, as we continue to wrestle with foundational questions about both health and societal values, audiences will demand more than platitudes; they will want authenticity from the brands they seek to engage with. Read More
As the pandemic continues, more purpose-driven companies and non-profits are making big decisions to reposition themselves or launch new branding. Read More
With 2020 continuing its trend of bringing us nothing but uncertainty, we wanted to share our four insights on how to communicate compassionately over the next few weeks: Read More
Even though there is growing understanding that bringing together diverse perspectives in a collaborative way results in stronger, more successful projects, amplifying underheard voices isn’t easy work. Read More
Put simply: A rebrand should never happen just because you are tired of your old logo, or don’t like how a predecessor talked about something. Read More
As more brands embrace the shift, there is a lot of confusion about what brand purpose really is — and how it differs from supporting a cause or cause marketing. Read More
Over those past five years, we’ve grown from 10 to 30 people while weathering a pandemic - which was only slightly more painful than weathering the growing pains of a consistently expanding company. But through the mistakes, late nights, failures, and major successes, there are five lessons CEO Caitlin Dodge continues to learn and return to time and time again. Read More
Argus Founder, Lucas Guerra, announced today that Chief Operating Officer, Caitlin Dodge, has been named the company’s new Chief Executive Officer. Read More
Though the company is marketing the switch as a commitment to connecting people, communities, and businesses, some analysts say it’s merely a distraction. Read More
