Raising awareness for better health.

We were engaged by the Massachusetts Department of Public Health Tobacco Cessation and Prevention Program to develop a public awareness campaign to protect young people against the tobacco industry’s latest tactics – cheap, candy-flavored and smokeless tobacco products. Our team developed a strategy to not only raise awareness among adults between the ages of 35-55, but also involve key tobacco control stakeholders across the Commonwealth, including community partners, Boards of Health, statewide coalitions, non-profits, and advocacy groups.

We leveraged social media to build an online community for concerned adults and key stakeholders in tobacco control to come together, share information, and take action against the tobacco industry. This social network has gained the support and commitment from key players in tobacco control.