Together
for a common good.

MassEcon is a quasi public-private partnership that drives economic growth in Massachusetts. We were engaged to create a marketing campaign that raised the visibility of the benefits that Massachusetts offers new businesses that locate here. We needed to create a destination that helped elevate the profile of Massachusetts as a premier place to do business. We developed a microsite that contained videos and podcasts of innovative business leaders, and a map that quickly highlighted the unique benefits of each region, and its available properties. We created walking tour maps and branded materials for the series of events that hosted visiting business leaders.