Raising awareness for better health.

Brigham and Women’s Hospital is world-renowned in virtually every area of adult medicine. As a teaching hospital of Harvard Medical School, their leadership in patient quality and safety, development of state-of-the-art treatments and technologies, and robust research programs which have improved the health of people around the world. We developed a patient education and awareness campaign targeting Hispanic patients, providing guidance on heart health and positioning Brigham and Women’s Hospital as their local wellness partner. The campaign included print ads that ran in local Hispanic newspapers and a radio spot.