BELL is a national nonprofit that transforms the academic achievements, self-confidence, and life trajectories of over 35,000 children in under-resourced, urban communities throughout the U.S. Working closely with BELL, we created an ambitious branding and integrated communications program to help them achieve heightened awareness, to expand into other states, and to leverage additional programs as sub-brands. We accomplished this through developing a new identity, a flexible collateral system, and a robust website that allows quick updates and tied into Salesforce.