Team

A little bit
about us.

The ARGUS team is made up of capable and passionate people. But it is our thoughtfulness that is at our core. That’s how we approach each task and build relationships. Finding smart solutions for our client’s success is what matters most to us.

Principal

Zamawa Arenas

A strategist by nature, Zamawa has spent 20 years in the world of communications. As principal of ARGUS, Zamawa leads the agency with a commitment to leveraging resources, transparency, and driving client success. Zamawa began her career as a journalist in her native Venezuela. While searching for her niche, she became programming director for a Latin American cable network where she managed a multi-million dollar department. She later moved to Boston to complete a Masters at Boston University. Her experience in cable, led her to launch the first internet pay-per-view movie service in 1996. Long before Netflix or Paypal, Zamawa was streaming art-house films online.

Zamawa is the recipient of multiple awards, including three Emmys. She currently serves as a Trustee of the Boston Public Library. Advocating for children’s causes is one of her passions.

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Zamawa Arenas

Principal / Creative Director

Lucas Guerra

Born in Argentina, three-time Emmy award-winner Lucas H. Guerra is the founder of ARGUS. As a young entrepreneur, Lucas started ARGUS in 1994 while attending the Art Institute of Boston. Upon graduating in 1997, Lucas decided to diversify ARGUS to increase capacity in the areas of multicultural marketing and advertising. Ten years later in 2006, ARGUS was named by ICIC and Inc. Magazine as one of the top 100 fastest growing inner-city companies in America.

Lucas was named by Governor Deval Patrick to the Governor’s Advisory Council on Immigration and Refugees and he currently serves as a Massachusetts Commonwealth Corps Commissioner. Most recently, he was recognized as one of “20 on the Move”, an award given by the Boston Business Journal and El Planeta honoring the top 20 Hispanic executives making a difference in Boston.

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Lucas Guerra

Client Relations

April Gardner

April leads strategic planning and management for website development and integrated marketing campaigns. Currently, April manages the digital strategy for the Massachusetts Department of Public Health, and rebranding for BELL.

Prior to joining ARGUS, April planned online strategy for clients that included MGH, ASPCA, Northeastern, and FAO Schwarz, and led the creation of best practices in web marketing and usability at a global real estate services company. April has won awards from MITX, SMPS and ReBrand 100 Global, and served as a MITX Awards judge for the best integrated marketing campaigns. April currently splits her free time between working on her latest online fashion venture, selecting foreign country #21 in which to find herself, and taking graduate courses in neuroscience at Harvard University. She is a freelance writer of real estate, interactive marketing, design, film, and neurocinematics. April is a Dean’s Scholar with a B.S.B.A. from Boston University.

April Gardner

Client Relations

Christine Healy

Christine is responsible for supporting and managing various agency accounts and client projects. She aids in the planning, directing and implementing of marketing programs by managing day-to-day workflow and deadlines. Christine supports communications in all phases of marketing development and execution, between clients and internal teams. She is currently responsible for managing NHP, Sodexo and United Way. Christine brings comprehensive experience in health care marketing as well as a strong writing background to the ARGUS team.

Prior to joining ARGUS, Christine worked at Idearc Media Search managing the pay-per-click advertising campaigns for several national clients. Christine graduated from Providence College with a B.S. in Marketing, a Minor in Writing, and a Concentration in the Development of Western Civilization. Christine’s passion is travel and she’s always dreaming about that next exciting trip.

Christine Healy

CLIENT RELATIONS

Toyin Awesu

Toyin Awesu is a strategic integrated marketing and communications professional with a keen interest in emerging media channels. Prior to joining ARGUS, Toyin worked within a variety of industries such as higher education, consulting, staffing, publishing, and mass media. She brings an in depth understanding of how to develop, execute, and measure campaigns within the marketing and communications disciplines.

As a native of the Washington, DC metropolitan area, Toyin is excited to now call Boston home. In her spare time she enjoys writing for her IMC blog, exploring new hair and beauty products, and advocating for Sickle Cell research in Nigeria and the United States.

Toyin obtained a Bachelor of Arts Degree in Journalism from Temple University and is a candidate for a Master of Science Degree in Integrated Marketing and Communications at West Virginia University.

Toyin Awesu

Creative

José Nieto

José is responsible for conceptualization and creative development across the full spectrum of communication platforms. He is currently the creative lead on the ReADY Initiative and Department of Public Health campaigns.

Prior to ARGUS, José was principal of square zero, an award-winning graphic design studio, and senior designer at the ICA. Previously, José was design director at Northeastern. He has degrees from Tufts University, NYU, and MassArt – where he nurtured a lifelong passion for typography and the printed word. His work as designer and art director has been honored by Print, The New York Book Show, the Interactive Media Awards, CASE National, and the American Association of Museums. He has been a guest speaker at several academic and professional events – most recently at Pecha Kucha in Boston. José has taught publication design and typography at MassArt and is a past vice president of the Boston chapter of the AIGA.

José Nieto

CREATIVE

Mike Borsare

Mike is responsible for the conceptualization and design of web and printed communications. Prior to joining ARGUS, Mike worked at Vanasse Hangen Brustlin, Inc. as an urban planner. There he focused primarily on urban redevelopment and master plan projects, lending the opportunity to collaborate with a diverse set of team members and project stakeholders. This earned him a broader view on creating solutions for clients. Throughout his time there Mike was tasked with designing concise graphics to tell a project’s story. The challenge of creating these materials exposed a deeper interest in visual communications and problem solving. This in turn led him to pursue the field of graphic design where his natural curiosity and inquisitiveness augment a strong design sense.

Mike holds degrees of Graphic Design from the Massachusetts College of Art and Design and Urban Studies from the University of Tennessee. As a native southerner the winters in Boston are a bit much for Mike, but he has warmed up to them through a yearly attempt at skiing. When he’s not flailing down a hillside he’s either out for a run, creating his latest homebrew or relaxing around his home in Jamaica Plain.

Mike Borsare