Raising awareness for better health.

In 2009, we were charged with rebranding the organization in an effort to respond to members’ changing needs and the new health care environment. We tackled this by using insights gleaned from focus groups to develop a brand strategy built on NHP’s commitment to understanding who their members are and what they need in a health plan. To demonstrate this, we personalized the organization by featuring NHP employees, their families and patients in all communications. To rollout the rebranding effort, we developed a multi-channel/multi-lingual campaign and a cost-efficient and flexible system of marketing materials.