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Clients We share their passion.We’re proud to work with clients who want to find creative ways to generate measurable results. As we take the time to learn who they are and what they want to accomplish, we figure out how they can reach their goals and positively impact people’s lives. |
 
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Comcast, the country’s largest provider of cable services and one of the world’s leading communication companies, sought our expertise to grow their Hispanic customer base through multichannel outreach, while building the brand, deepening engagement with consumers, and improving value perceptions. Our first challenge was to overcome Hispanics’ distrust of big companies and Comcast’s low brand awareness among this segment. To do so, we uncovered consumer insights based on acculturation levels that had not yet been leveraged to build trust and increase product demand. We brought the Comcast brand to life through a singular idea that is relevant and compelling to the daily lives of the Hispanic consumer: “Hay Cosas Que Nos Unen / There are things that unite us.” This helped establish a closer relationship with targets and positioned Comcast as the “enabler” of meaningful experiences relevant to Hispanics’ lifestyles. Our strategy generated higher response rates than projected. Comcast observed a 20% increase in sales after only the first month of engagement, direct response rates of 7.4% (3x that of general market efforts), sell-in rate increases of 40%, and up-sell tracking at 100%. |
